When You're #1
You Can Do Things Others Can't. *

Because buying or selling a home is a major financial and lifestyle decision, you should select a real estate sales organization that has a proven reputation for excellence.

The CENTURY 21® System is that organization. Here's why: In a recent independent study conducted by Wirthlin Worldwide, a leading market research organization, the CENTURY 21® System overwhelmed its competition in terms of brand awareness, consumer preference, leadership in the industry, agent professionalism and relocation service.

More Homeowners Prefer
the CENTURY 21® Organization!

When homeowners in the Wirthlin Worldwide study were asked which real estate sales organization they would most likely use to help them buy or sell their homes, a resounding 23 percent chose the CENTURY 21® Network! Our closest competitor could only muster 5%! Likewise, if asked by a friend or family member for advice about selecting a good real estate sales organization, 26 percent preferred the CENTURY 21® Network - only 4 percent opted of the second-place finisher. And, when homeowners were asked which real estate sales organization they'd choose if they had to relocate to another area, 33 percent voted for the CENTURY 21® Network, over six times our nearest rival.

The CENTURY 21® System
Delivers What Consumers Want!

Homeowners were asked in the survey how important it would be to do business with a real estate sales organization that offered these benefits and services:

• 85 percent said providing them with one-stop-shopping - everything that's needed to buy or sell a home - was important - A CENTURY 21® Organization Service!
• 79 percent said giving discounts on a variety of services was important - A CENTURY 21® Organization Service!
• 72 percent said it was important that a realty service sell more homes than anyone else - A CENTURY 21® Organization Benefit!
• 58 percent said having information on the the AmericaOnline computer network was important - A CENTURY 21® Organization Service!

When it comes to helping you buy and sell a home, the CENTURY 21® organization is in a league of its own!

1999 Advertising Tracking Study.  This survey included 400 telephone interviews with a national random sample of adults who have bought or sold a home within the past two years or plan to purchase or sell a  home within the next two years.  The survey was conducted from February 11-14, 1999 and June 6-9, 1999 by Millard Brown, a leading research agency.  Results from this survey have a 95% confidence interval of  +/- 4.9%.